Complete customer views
See every customer clearly, in real time
Profiles update automatically with each action, showing current behavior, preferences, and engagement patterns across channels.
Combine every interaction
Real-time profile building
Pull data from every customer touchpoint and stitch it into one live, structured, and unified profile.
Make profiles smarter
AI-powered enrichment
Use continuously learning models to add traits like purchase intent, engagement levels, and churn probability.
Intelligent audience targeting
Segment by live behaviour, not assumptions
Craft personas grounded in real actions
Build accurate profiles using real-time and historical behaviour to inform smarter sales, targeted marketing, and personalised support strategies across every customer interaction
Make personas meaningful
Map motivations, habits, and obstacles
Add real excerpts from customer behaviour
Keep profiles fresh as data evolves
Spot high-value moments before they happen
Use predictive insights to identify customers most likely to convert, renew, or need support, so teams can act early and drive better outcomes.
Segment by real-time needs
Identify buying intent through behavior patterns
Catch disengagement signals early
Tailor outreach to where customers are in their journey
Target precise groups with shared traits
Break away from generic groupings by building detailed segments using behavioural patterns, intent cues, and engagement history to tailor interactions and boost campaign performance.
Personalise every interaction
Blend filters like actions, interests, and profile data
Refine segments with AI-driven context
Customise journeys for each micro-group
Reflect real-time changes in behavior and intent
Dynamically update audience groups as customer actions, preferences, and lifecycle stages change, ensuring every message stays timely, relevant, and on target.
Stay aligned with customer changes
Update segments with every new interaction
Exclude disengaged or outdated profiles
Adjust campaigns and responses on the fly
Turn insights into action
Anticipate needs, tailor experiences, and drive engagement
Catch churn before it starts
Identify early signs of drop-off and intervene promptly to keep your top customers engaged.
Recommend what customers want
Use behavioural cues and context to suggest products that match real interests and intent.
Time campaigns to perfection
Send emails, alerts, or offers at the exact moment each customer is likely to respond.
Launch behaviour-based journeys
Trigger personalised flows from key actions like signups, cart exits, or content views.
Boost targeting with AI insights
Blend live behaviour with past patterns to sharpen audience focus and lift campaign results.
Driving loyalty with data
What makes customer value tools essential
Discover how teams use CVM software to personalise engagement, reduce churn, and increase customer lifetime value
Our campaigns started performing better the moment we began targeting high-value segments. It's not about sending more messages, but sending the right ones at the right time.
Samantha ReedHead of Retention Marketing
Seeing where each customer stands in their journey helps us be more proactive. We've managed to prevent drop-offs we wouldn't have noticed before
Jason MillerCustomer Experience Lead
Understanding how different segments engage with features has been a game-changer. We're now prioritising what truly adds value.
Emily ParkerProduct Manager
Built for every industry
Works across every business type
E-commerce
Tailor offers using purchase patterns, browsing activity, and live engagement signals to increase repeat sales.
Real Estate
Group leads by intent and urgency to follow up faster and close deals more efficiently.
Education
Use learning stage data to nurture new leads and reconnect with inactive or at-risk students.
Legal
Track client progress, follow-up activity, and consultation history with smart engagement triggers.
Healthcare
Deliver proactive communication through appointment reminders, care timelines, and personalised health journeys.
Fintech
Spot high-value users early and prevent churn with behaviour-based messaging and predictive insights.
