Connect everything fast
Unify every data source, instantly
Sync all your marketing, product, and support tools into one continuous stream with no spreadsheets, no silos, and no manual handoffs.
Live data capture
Ingest data as it happens
Collect raw customer data from data warehouses, data lakes, web, mobile apps, CRM systems, and offline channels using both real-time event streams and scheduled batch ingestion methods effectively.
Multi-source data capture
Website activity, app usage, and ad clicks
DCRM and POS system integration
Third-party data from social and DMPs
Live data capture
Ingest data as it happens
Pull customer data from websites, mobile apps, social channels, CRMs, emails, or cloud storage in real time or in scheduled batches.
Data that’s ready to use
Fix, enrich, and standardize fast
Clean up bad data, resolve customer identities across systems, and transform raw inputs into complete and enriched customer profiles you can trust.
Intelligent data handling
Organize, refine, and strengthen your data
Prepare customer data at scale
Before merging into your core platform, get rid of redundancies, repair broken fields, and cut out the clutter.
Get inputs ready to work
Format entries for clarity and precision
Clean out irrelevant or stale data
Standardize inputs across all systems
Transform structure and schema
Convert fragmented, unstructured data into a common format that’s compatible with downstream analytics and tools.
Align data for processing
Map fields to a master schema
Merge multiple source structures
Flatten nested formats where needed
Build a unified data framework
Reformat inconsistent data into a structured model that integrates smoothly with your analytics stack and operational tools.
Structure data for action
Match fields to a central model
Combine formats from various sources
Reshape complex data into simple layouts
Layer profiles with traits that reveal intent
Bring in behaviours, preferences, and external data to give every team richer insight before triggering journeys or targeting campaigns.
Make profiles insight-rich
Forecast likelihood to churn or convert
Enrich with trusted external attributes
Surface each customer’s go-to channels
Power intelligent customer experiences
Five core principles for mastering customer data
Prepare, enhance, and align every input
Fix messy entries, connect identities, and add behavioural traits that sharpen how your brand understands and serves each customer.
Combine data into one profile
Bring together scattered customer information from all systems to form a comprehensive, accurate view of each individual, updated in real-time.
Build live, evolving customer segments
Use real-time actions, preferences, and journey signals to group customers dynamically and guide timely, relevant engagement.
Activate unified profiles everywhere
Deliver consistent, personalised experiences by syncing enriched profiles across your tools for marketing, product, and support teams.
Translate customer behavior into insight
Identify engagement shifts, campaign outcomes, and usage trends to help teams act quickly and make confident, data-backed decisions.
How teams get results with our CDP
Discover how a unified view of customer data helped improve targeting, streamline support, and guide smarter decisions.
With Worktual’s CDP, our support agents see every interaction a customer has had. It’s helped us resolve issues faster and with more empathy.
Ashley JohnsonCustomer Experience Manager
Worktual’s CDP helped us segment customers in real time and deliver personalised campaigns that actually convert. It’s the backbone of our targeting strategy.
Madison BrooksHead of Marketing
We now know exactly when and how to engage. Worktual helps our team focus on the right leads with the right context.
Tyler MorganSales Enablement Lead
One platform, endless applications
CDP solutions built for your industry
E-commerce
Encourage repeat purchases using personalised product suggestions and dynamic segments based on real-time behaviour.
Real Estate
Retarget prospects by tracking property views, interests, and actions taken across your digital platforms.
Education
Customise student communication by connecting engagement data from learning systems, emails, and touchpoints.
Legal
Securely monitor client activity across consultations, case updates, and document interactions in one place.
Healthcare
Create unified patient profiles to improve care journeys, appointment scheduling, and follow-up communication.
Fintech
Use live behaviour signals to refine onboarding, increase retention, and identify upsell opportunities instantly.
